Visibility: how often your brand appears
Definition: Measures how often your brand appears in AI-generated responses. Higher visibility indicates stronger brand presence across AI platforms.Formula
Per-prompt example
Worked example: single prompt visibility
Worked example: single prompt visibility
Aggregated example
When viewing the overview dashboard, visibility is calculated across all prompts in your project.Worked example: aggregated visibility
Worked example: aggregated visibility
Sentiment: how positively AI describes you
Definition: Reflects the positivity of your brand’s perception in AI-generated content. Higher scores indicate more favorable mentions.How sentiment works
- Each response is analyzed to determine the overall tone toward each mentioned brand
- One sentiment score (0—100) is assigned per brand per response, regardless of how many times the brand is mentioned
- The score reflects the overall context and portrayal of the brand in the entire response
Scale
Sentiment is only calculated for responses where your brand is visible (mentioned). If your brand doesn’t appear in a response, no sentiment score is generated for that response.
Per-prompt example
Worked example: single prompt sentiment
Worked example: single prompt sentiment
Aggregated example
Worked example: aggregated sentiment
Worked example: aggregated sentiment
Position: where you appear in the response
Definition: How early your brand is named in AI responses, relative to the other brands in the same response. Being named first usually means more buyer recall.How position works
For each AI response that mentions your brand:- Find every brand’s first mention (the character offset of where it first appears).
- Sort those brands by that offset, earliest first.
- Your brand’s rank in that response = its index + 1 (1 = earliest, 2 = second-named, and so on).
Ranking
Worked example
Worked example
Worked example
Share of voice (SOV): your slice of the brand-mention slots
Definition: The share of all brand-mention slots in AI answers that go to your brand. Where visibility asks “did you appear at all?”, SOV asks “how much of the brand-naming real estate did you take vs everyone else?”Formula
For each response, Topify extracts a list of distinct brands that were named (thebrands_mentioned field). SOV counts how many entries in that list across all responses belong to your brand vs everyone’s brands.
- Denominator: every (response, distinct brand) pair. A response that names 5 different brands contributes 5; a response that names 0 contributes 0; repeat text occurrences of the same brand within one response count as 1.
- Numerator: the subset of those entries that are your brand — effectively 1 per response your brand appears in (because the list is keyed by distinct brand).
Worked example
Worked example
Worked example
Visibility vs SOV
The two metrics together tell you not just whether you appear, but how crowded the answers are when you do.Volume: estimated AI search demand
Definition: An estimate of how much search demand exists for a given prompt across AI platforms. Volume is not a count of responses collected by Topify.ai. It reflects how frequently people are likely asking similar questions to AI tools. Use it as a relative benchmark to compare prompts and prioritize which topics drive the most AI search traffic.The exact formula is proprietary.
Example
Worked example: volume
Worked example: volume
Mentions: which brands appear together
A structured list of your tracked competitors that actually appeared in AI responses during the selected time period. Unlike the numeric metrics above, mentions show which competitors appeared and how often.Worked example: mentions
Worked example: mentions
FAQ
What’s a “good” visibility number?
- Above ~50% — very strong; you’re named in more than half of AI answers for your tracked prompts.
- 20–50% — healthy.
- Below 20% — you’re not yet a default answer in your category. This is where optimization work pays off most.
Why is my visibility 0%?
Most common causes:- Prompt-topic mismatch — your tracked prompts don’t match the topics where your brand actually has online presence (e.g. you ship product A but the prompts ask about category B).
- Brand too new or niche — AI models haven’t picked you up yet.
- Name collision — your brand name overlaps with a common word, so mentions get attributed elsewhere.
- Not enough data yet — first hours after bootstrap.