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The sources page shows which websites AI providers reference when generating responses to your prompts. This helps you understand where AI models get their information and where your content could earn more citations.

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Aggregates citations at the domain level (e.g., all pages on techcrunch.com). Shows:
ColumnDescription
DomainThe website domain
Domain typeCategory (Corporate, Editorial, Reference, UGC, etc.)
Used %How much influence this domain has on AI responses
Avg citationsAverage number of citations per response when the domain appears
MentionedWhether your brand was mentioned alongside this domain
Brands appearedWhich brands appear in responses that cite this domain

Source categories

Topify.ai classifies cited domains into categories:
CategoryExamplesDescription
Corporateapple.com, tesla.comOfficial brand and company websites
Editorialnytimes.com, techcrunch.comNews outlets and journalism
Institutional.gov, .edu sitesGovernment and academic institutions
Referencewikipedia.org, stackoverflow.comKnowledge bases and reference platforms
UGCreddit.com, youtube.com, medium.comUser-generated content platforms
OtherEverything elseUncategorized or edge cases

Source detail page

Click on any domain to see its detail page, which includes:
  • All individual URLs from that domain that were cited
  • Citation trends over time
  • The AI responses that referenced this domain

Opportunity panel

The sources page includes an opportunity panel that highlights content gaps — areas where competitor domains are being cited but yours is not. These represent topics where creating or improving content could help your brand earn more AI citations.

How to use sources data

Sources data helps you answer key questions:
  • Are your pages being cited? Look for your domain in the list. High citation counts mean AI providers trust your content.
  • Where are the gaps? If competitor domains are cited frequently for topics you cover, your content may need improvement.
  • What content types does AI prefer? Compare citation rates across source categories to understand what AI providers tend to reference.
  • Which pages should you optimize? Pages already being cited are good candidates for further optimization to increase their influence.
See Source metrics for detailed explanations of citation count, average citations, and used percentage.