Topify.ai integrates with several external services to collect data, analyze performance, and publish content.
AI search providers
Topify.ai tracks your brand across three major AI search providers:
| Provider | What it provides |
|---|
| ChatGPT (OpenAI) | The most widely used AI assistant. Responses often mention well-known brands and provide detailed comparisons. |
| Perplexity | An AI-native search engine that cites sources in every response. Particularly useful for tracking citation patterns. |
| Google AI Overview | Google’s AI-generated summaries shown at the top of search results. Reflects how Google’s AI interprets your brand. |
Analytics integrations (Zypher agent)
The Zypher agent can connect to your analytics platforms to enrich its analysis:
Google Analytics 4
Connect your GA4 property to give Zypher access to:
- Traffic metrics (users, sessions, pageviews)
- Top-performing pages
- Traffic sources and audience data
Google Search Console
Connect GSC to provide Zypher with:
- Search query performance (clicks, impressions, position)
- Page-level search analytics
- Keyword ranking data
Semrush
Zypher uses Semrush data for:
- Keyword research and expansion
- Competitor domain analysis
- Organic keyword discovery
Analytics integrations require credentials to be configured in the Zypher agent. These connections are used by the agent during analysis — they do not send data back to Topify.ai’s servers.
CMS publishing (Zypher agent)
The Zypher agent can publish articles directly to your website. See Using Zypher agent for setup details.
| Platform | Connection method | Key features |
|---|
| WordPress | REST API with application password | Categories, tags, featured images, Yoast/RankMath SEO metadata |
| Shopify | Admin API with access token | Blog articles, tags, draft/publish status |
| Framer | CMS API with API key | Collection items, automatic field mapping |
Data providers
Behind the scenes, Topify.ai uses these services to power its analysis:
| Service | Purpose |
|---|
| DataForSEO | Fetches Google AI Overview responses and provides keyword difficulty data |
| Semrush | Keyword research data used during project initialization and by the Zypher agent |
