Set up your first Topify.ai project end-to-end. By the end you’ll have a tracked brand, a curated set of prompts, and a dashboard showing how often AI assistants mention your brand when buyers ask about your category.Documentation Index
Fetch the complete documentation index at: https://docs.topify.ai/llms.txt
Use this file to discover all available pages before exploring further.
Time to complete: 2–5 minutes.
Before you start
You’ll need:- A working email address
- Your brand’s website URL (the page a new customer would land on)
- A payment method, or to start a free trial
Steps
Sign up
Go to app.topify.ai and create an account using your work email. Verify your email if prompted, then sign in.
Create a workspace
A workspace is the top-level container for your team’s projects — pick a name that matches your organization. If you track multiple brands or run an agency with multiple clients, each one will live as its own project inside this workspace.
Choose a plan
Pick a subscription plan, or start a free trial of Basic or Pro to evaluate the product first. The plan decides how many prompts you can track, how many AI providers we query, and how many articles you can generate per month.
Enter brand info (Info step)
The onboarding wizard opens at the Info step. This is where you tell us what brand to track.Required:
- Brand name — the exact name AI assistants would use when referring to you. This is what we look for in every AI response.
- Website URL — your primary domain. We crawl this to understand what you sell, so we can suggest the right questions to track.
- Language — defaults to English. Change this if your buyers ask AI in another language.
- Location — defaults to United States. Change this if you sell into a specific region; AI answers can vary by location.
Review your prompts (Prompts step)
A prompt is one of the actual questions a buyer in your category might ask an AI assistant. The set of prompts you track is the set of conversations Topify monitors for you, every day. Tracking the right prompts is the most important decision in setup — track the questions your buyers actually ask, and your dashboard will reflect real purchase intent.Topify analyzes your site and drafts a starter set of prompts grouped by topic (e.g. “Best CRM for small teams”, “How to choose a CRM”). Toggle on the prompts you want to track, expand topic groups to see more, or click Add your own prompts to type one in.
Click Next to start analysis.

Wait for analysis (Analyze step)
The wizard advances to the Analyze step and shows a progress bar. This usually takes 1–3 minutes.
Behind the scenes Topify is doing three things in parallel — and each one feeds something useful onto your dashboard:

- Site fetch and topic understanding — we crawl your site to understand your industry, products, and audience. This is what makes the prompt suggestions relevant in the first place.
- AI response collection — we send your prompts to ChatGPT, Perplexity, and Google AI Overview, then store every response. This is the raw material for every metric you’ll see.
- Response analysis — we scan those responses to count mentions of your brand, detect competitors that show up alongside you, and note which websites the AI cited. This is what turns raw text into the dashboard’s visibility, sentiment, position, and source numbers.
Analysis runs in the background. You can leave the page; the Analyze step refreshes from the server when you return, and you’ll get an in-app notification when it completes.
Read your overview dashboard (Done)
Once analysis finishes, the wizard reaches the Done step and you land on the overview dashboard with your first batch of metrics.
Three things to look at first, and what each one is telling you:

- Visibility chart — the share of AI answers that named your brand. This is your headline number. If it’s lower than you expected, that’s the gap to close.
- Competitor ranking — where your brand sits relative to the competitors that came up in the same answers. Pay attention to the ones above you — those are the brands AI is recommending instead of you.
- Topic performance — which clusters of prompts you do best (and worst) on. Your weakest topic is usually your biggest opportunity, because a single piece of strong content can lift a whole topic at once.
What’s next
Now that you have a baseline, the natural next moves are: tighten your prompt list to match what your buyers really ask, then start producing content the AI can quote.Tutorial: Manage prompts
Add, organize, and tune the prompts Topify tracks for your brand.
Tutorial: Generate articles
Use the content pipeline to create AI-optimized articles that earn mentions.
Connect integrations
Wire up Search Console and publishing platforms.
Use the AI agent
Let the agent recommend and execute optimization actions for you.
FAQ
My dashboard looks empty — what now?
Usually it’s a filter issue, not missing data. Widen the date range to 30 days, clear all provider and topic filters, and confirm the project status shows complete (not stillprocessing). If it’s still empty, check Troubleshooting.
Can I track multiple brands?
Yes. Each brand lives as its own project inside your workspace, with its own prompts, competitors, and metrics. Add a new project from the workspace dashboard.My visibility number is low — how do I improve it?
Three things tend to move the number, in order of impact: (1) make sure your prompts actually match the questions buyers in your category ask — see Tutorial: Manage prompts; (2) publish content the AI can quote, using content generation; (3) optimize existing pages with the agent’sgeo_optimize skill — see Using the AI agent.