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Zypher is Topify.ai’s AI agent designed for Generative Engine Optimization. You can interact with it conversationally — describe what you need, and Zypher selects the right tools and data sources to complete the task.

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What Zypher can do

Zypher’s capabilities are organized into skill categories:

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Research

SkillDescription
Keyword researchDiscover high-value keywords by analyzing your site, competitors, and search data. Returns keywords with search volume, difficulty, intent, and business relevance.

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Content

SkillDescription
Content strategyGenerate a content plan based on your brand, target audience, and competitor landscape.
Write articleCreate a full SEO-optimized article with outline generation, keyword integration, and quality checks.
Publish articleWrite and publish an article directly to your CMS (WordPress, Shopify, or Framer).

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Site analysis

SkillDescription
Site profilingAnalyze a website to understand its business model, products, target audience, and content themes.
SEO analysisComprehensive audit covering technical SEO, search performance, traffic analytics, and competitor benchmarking.

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GEO optimization

SkillDescription
Content gap analysisCompare your content against 2—5 competitors to find topics and formats you’re missing. Identifies quick wins, strategic builds, and long-term investments.
GEO optimizeApply research-backed optimization techniques to existing content to improve its visibility in AI search results. See GEO methodology.

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How to interact with Zypher

Zypher understands natural language. Describe your goal, and the agent determines which skill to use and what information it needs. Example interactions:
  • “Research keywords for my website example.com”
  • “Analyze the SEO health of example.com”
  • “Write an article about cloud hosting best practices”
  • “Optimize this content for AI search visibility” (with content provided)
  • “Find content gaps between my site and these two competitors”
If Zypher needs more information to complete a task, it will ask you follow-up questions before proceeding.

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Approval workflows

For certain tasks, Zypher pauses to get your confirmation before proceeding. For example:
  • Competitor confirmation — after discovering competitors during site profiling, Zypher presents the list for your review before saving
  • Publishing — before publishing to your CMS, Zypher shows the article for your approval

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CMS publishing

Zypher can publish articles directly to your website through supported CMS platforms:
Connects via the WordPress REST API. Supports:
  • Post creation with categories and tags
  • Featured image uploads
  • SEO metadata (compatible with Yoast and RankMath)
  • Draft or publish status
Setup: provide your WordPress site URL, username, and an application password (not your login password).
Connects via the Shopify Admin API. Supports:
  • Blog article creation
  • Tags and status management
  • Blog selection (if you have multiple blogs)
Setup: provide your store URL, admin API access token, and blog ID.
Connects via the Framer CMS API. Supports:
  • Item creation in CMS collections
  • Automatic field mapping (title, body, excerpt, date, author)
Setup: provide your project URL, API key, and target collection ID.

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Memory across sessions

Zypher remembers findings from previous interactions within your project. For example:
  • Site profiles are reused when writing articles so Zypher understands your brand context
  • Keyword research results are available for content strategy and article writing
  • Competitor data is retained for gap analysis
This means follow-up tasks build on previous work instead of starting from scratch.