Skip to main content
Topify is a Generative Engine Optimization (GEO) platform that monitors how AI assistants talk about your brand and helps you improve your presence in AI-generated responses.

​
Tracking brand mentions across AI

Topify sends your tracked prompts to multiple AI providers — ChatGPT, Perplexity, and Google AI Overview — on a daily basis. Each response is analyzed to detect which brands are mentioned, where they appear, and how they are described. This gives you a real-time picture of your brand’s presence across the AI search landscape. Every response is stored and analyzed for four core metrics: visibility (how often you appear), sentiment (how positively you’re described), position (where you appear in the response), and source citations (which websites the AI references).

​
AI platforms we monitor

Topify currently monitors three major AI platforms:
  • ChatGPT — OpenAI’s conversational AI, one of the most widely used AI assistants
  • Perplexity — An AI-powered answer engine that provides sourced responses with citations
  • Google AI Overview — Google’s AI-generated summaries that appear at the top of search results
Each provider has different response patterns, citation behaviors, and brand mention tendencies. Topify tracks metrics separately per provider so you can optimize for each platform independently.

​
Daily data collection and refresh

Topify collects fresh AI responses daily. Each tracked prompt is sent to all monitored AI providers, and the responses are analyzed within hours. Dashboard metrics reflect the most recent data collection cycle. Historical data is retained for trend analysis, allowing you to view performance over 7-day, 14-day, 30-day, and 90-day windows.

​
Automatic competitor detection

During project setup (the bootstrap process), Topify queries AI providers with prompts relevant to your brand and industry. It analyzes which other brands are mentioned in those responses and automatically identifies them as competitors. This approach captures your real AI search competitors — which often differ from your traditional search or market competitors. You can also manually add or remove competitors at any time through the dashboard.

​
How is AI search volume estimated?

AI search volume estimates how frequently a particular question or topic is being asked across AI platforms. Topify extracts keywords from your tracked prompts, queries Google Ads search volume data as a baseline, and applies AI-specific adjustment factors including intent classification, topic coherence, and competition friction to estimate AI-specific query volume.

​
Prompt generation during bootstrap

During the bootstrap process, Topify analyzes your website content, product offerings, and industry category. It then generates a set of prompts that mirror how real users ask AI assistants about your products, services, and industry. These suggested prompts cover different intent categories — informational, comparison, transactional, and navigational — to give you comprehensive coverage of your AI search landscape.

​
Sentiment scoring (0-100)

Topify analyzes the tone and context of each brand mention in AI responses. Each mention is scored on a 0-100 scale, where higher scores indicate more positive portrayal. The system evaluates whether the AI describes your brand favorably, neutrally, or critically, considering factors like recommendation strength, comparative language, and qualifying statements.

​
What is Generative Engine Optimization (GEO)?

GEO is an emerging discipline focused on optimizing content to be referenced and cited by AI assistants. Unlike traditional SEO, which targets search engine rankings, GEO aims to increase your brand’s visibility, sentiment, and citation frequency in AI-generated responses. Research from Princeton University (published at KDD 2024) identified eight techniques that improve AI visibility by 15-40%, including citing sources, adding statistics, using authoritative tone, and incorporating quotations. Topify applies these techniques through its content generation and AI agent tools.

​
Google Search Console and GA4 integration

Topify connects to your Google Search Console (GSC) and Google Analytics 4 (GA4) accounts via OAuth authentication. This integration allows the AI agent to analyze your existing search performance data, identify content gaps, and recommend optimization strategies based on your actual traffic patterns and ranking keywords.

​
Publishing to WordPress, Shopify, and Framer

Yes. Topify supports direct publishing to WordPress, Shopify, and Framer through its AI agent. After generating and reviewing an article, you can approve it for publication directly to your connected CMS. The agent handles formatting, meta tags, and publishing settings specific to each platform.