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Generate an AI-optimized article, review the output, edit the metadata, and publish it. By the end you’ll have a draft article ready to ship to your CMS.
Prerequisites: A project with bootstrapping complete, plus available generation credits on your plan. See Billing and plans for credit limits.
Blog and owned-site content is the foundation of GEO — it’s the only AI-era brand asset you fully control. Expect 30–60 days for new articles to translate into a noticeable lift in organic traffic. See GEO methodology for the full channel-mix breakdown.

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Where article generation lives

Open Optimization > Actions. This is your home for article work — Topify recommends article tasks based on your project’s data, and you can also create your own from scratch.
Actions page showing a list of recommended article generation actions.

The Actions page, your home for article generation tasks.

To start an article, click into one of the recommended actions to follow the steps below — or jump to Create your own at the end of the page if you’d rather start from scratch.
Unsure about an input? Click Let AI decide anywhere it appears and Topify will fill it in for you. You can override later.

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Steps

1

Submit generation

Before you click Generate, take a moment on the input config — the angle, references, and outline strategy you set here drive everything downstream:
  • Pin a unique angle — generic prompts produce generic content. Specify the angle, audience, and tone.
  • Cite real references — reference URLs get extracted into the writer’s context, so the article quotes them with citations AI engines can verify.
  • Try a short outline-only first draft — if the topic is broad, generate a short outline-only article first and use it to refine your prompt for a longer follow-up.
Click Generate. Topify queues the article and runs the multi-step pipeline in the background:
  1. Web research — finds grounding truth, data points, and supporting evidence for your topic. Takes around 2—3 minutes.
  2. Reference extraction
  3. File processing
  4. Outline generation
  5. Drafting (SEO metadata is produced here)
  6. GEO optimization (citations, statistics, authoritative tone applied to the draft)
  7. Image generation
  8. HTML conversion
Topify researches your topic from multiple sources before a single word of the draft is written:
  • Live web search — pulls current statistics, news, and authoritative coverage from across the web, plus the top-ranking pages for each of your keywords so the article matches what already performs in search.
  • Your reference URLs — every link you provided is fetched and its content is extracted into the writer’s context.
  • Your uploaded files — PDFs, Word docs, spreadsheets, and text files you attached are read and summarized so internal data and proprietary insights are incorporated.
  • Your brand context — your project’s industry, competitors, and positioning are loaded so the article stays on-brand.
  • Real community discussions (forum-style articles only) — relevant Reddit threads are fetched so the article reflects how people actually talk about the topic.
The research step also enforces quality safeguards:
  • Recency — data from the last 12 months is prioritized; outdated stats are downranked.
  • Concrete data only — numbers, dates, and specs must be precise. Vague claims are filtered out before they reach the draft.
  • Competitor parity — for comparison articles, every competitor you specify is researched at equal depth.
  • Fact-check pass — once the draft is written, the system re-reads it against the research dossier and flags unsupported claims.
When research completes, you can review the dossier — key findings and sourced data points — before the article is drafted. Click Download Research Result to export it, Regenerate to re-run research, or Generate Outline to continue.
Research result page with key findings and a market context section listing data points and their source links.

The research result page.

Generation typically takes 2—5 minutes. You can leave the page; the status updates live when you return.
2

Approve the outline

From the research result page, click Generate Outline to draft a structured outline. The outline shows H2 sections, H3 subsections, and the data points pulled from research that each section will draw from.
Outline page with H2 and H3 headings, each listing the data points sourced from research.

The generated outline.

Use Regenerate to redraft the outline, Cancel to go back, or Approve & Write to commit and start drafting.
3

Review the completed article

The article view shows the rendered content alongside a sidebar with SEO metadata and JSON-LD schema. Use the View toggle to switch between rendered and editor modes; Regenerate to redraft; Approve to commit.
Article view with rendered content on the left and a sidebar showing SEO metadata and JSON-LD schema on the right.

The generated article view.

4

Publish

Topify currently supports publishing to three CMS platforms: Shopify, WordPress, and Framer. If you have one connected, click Publish to push the article directly to your CMS.
Publish dialog with Shopify, WordPress, and Framer as available CMS targets.

The publish dialog.

See Integrations to connect a publishing target.

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Create your own

If none of the recommended actions matches what you want to write, you can spin up your own from scratch. Click + Custom Action at the top of the Actions page and pick Write Article. The Create Action dialog opens with the article configuration form.
Create Action dialog showing Write Article, Forum Engagement, Code / Schema Change, and Update Blog Post options.

The Create Action dialog with Write Article selected.

From here, the rest of the flow is identical to the Steps above — submit, approve the outline, review, and publish.

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What’s next

Use the AI agent

Let the agent pick topics, draft, and publish — all from chat.

Connect integrations

Wire up WordPress, Shopify, or Framer for one-click publishing.

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FAQ

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Does a failed generation use a credit?

No. Credits are consumed only when an article completes successfully. If a step in the pipeline fails, you can retry the same task at no cost.

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How is this different from just asking ChatGPT to write an article?

ChatGPT writes from training data and whatever is in the chat. Topify’s pipeline does live web research, fetches your reference URLs and uploaded files, applies GEO techniques (citations, statistics, authoritative tone) that make AI assistants more likely to quote the result, and outputs SEO metadata (slug, meta description, JSON-LD) ready for publishing. The goal isn’t a one-off blog post — it’s an article that earns AI citations.

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Can I edit the article after it’s generated?

Yes. From the article view, switch to editor mode to edit the body content; the SEO metadata sidebar is also editable. Changes save automatically.