What is a prompt?
A prompt is a natural-language query that your target audience might type into an AI search engine. For example:- “What is the best project management tool for startups?”
- “Which CRM has the best automation features?”
- “How do I choose a web hosting provider?”
Why prompts matter
Prompts are the lens through which you monitor your brand’s AI visibility. Choosing the right prompts means you’re tracking the conversations that matter most to your business. Each prompt generates a set of metrics:| Metric | What it tells you |
|---|---|
| Visibility | How often your brand appears in responses to this prompt (as a percentage across providers) |
| Sentiment | How positively your brand is described when it appears |
| Position | Where your brand appears in the response relative to competitors |
| CVR | Citation Visibility Rate — a composite score reflecting your overall prominence for this prompt |
| Volume | How many AI responses have been collected and analyzed |
Types of prompts
- Active
- Suggested
- Inactive
Prompts that Topify.ai tracks daily. Responses are collected and analyzed each day, and metrics appear on your dashboard.
Prompt intent
Every prompt carries an intent that influences how metrics are weighted:| Intent | Description | Example |
|---|---|---|
| Commercial | Evaluating products or services before a purchase | ”Best CRM for small businesses” |
| Transactional | Ready to take action or buy | ”Sign up for Salesforce free trial” |
| Informational | Seeking knowledge or understanding | ”What is a CRM?” |
| Navigational | Looking for a specific brand or page | ”HubSpot pricing page” |